The Urban Adventurer

The Urban Adventurer is a Instagram and lifestyle blog focusing on the adventurous city go-er. The brand consist of being edgy and rugged with a dash of femininity and charm. The branding, like the lifestyle focuses on many contrasting elements allowing the brand voice to shine through both the typography and colors.

This ongoing project shows the branding process executed through multiple online marketing platforms. Content creation for the Urban Adventurer blog and Instagram is a continuous process and all content must be curated and thought out to maintain a cohesive look throughout all digital outlets.

Campaigns