Account Branding

360 Media

Feed planning

360Feed.jpg
Screen+Shot+2019-05-14+at+11.46.58+PM.jpg

Instagram story design

IMG_5348.PNG
IMG_5349.PNG
IMG_5356.PNG
IMG_5350.PNG

Drink Up Atlanta

Brand voice

IMG_5367.PNG
IMG_5354.PNG

The brand voice for Drink Up Atlanta is upbeat and informative. The voice carries a tone that allows the audience to receive information about local Atlanta businesses while being approachable and getting viewers excited to try new beverages.

Content creation and feed planning

drinkupFeed.jpg

Urban Tree Cidery

Content creation and feed planning

urbantreeFeed.jpg

The content strategy for this brand was to create diverse yet relatable posts. This involved capturing a variety of images that were both styled and organic while still sticking closely to the brand’s aesthetic and character. The goal of this strategy was to bring people in the cidery during hours of operation and have people buy more cider from retailers on a day to day basis. Lifestyle and specialty photos were created using products that could be purchased in stores and user generated content of people participating in cidery events was mixed in. User generated content not only encouraged posting but also showed off customer culture at the cidery.

Social strategy

styled flat lay

styled flat lay

user generated content

user generated content

cidery action shots

cidery action shots

life style photography

life style photography

The Urban Adventurer / @corapursley

Email newsletter design

newsletter2.jpg

Instagram feed

urbanadventurerFeed.jpg

Pintrest content

1d93c4def0118c399f488405a619f81e.jpg
37304cbacb58a734d010973248cdc736.jpg
10c2153d3b26524476bb82f9db69f226.jpg
8064a85b155743192ee5f3bba93041d6.jpg
Cora Pursley